Search behavior has undergone a major transformation. While Google still handles billions of queries every day, AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews are becoming the main way people discover information.
ChatGPT became the fastest app in history to reach 100 million users. By February 2025, it had 400 million weekly users; a number that doubled to 800 million by now, according to OpenAI CEO Sam Altman at TED 2025.
This transformation demands a new approach to visibility tracking. Traditional SEO tools measure your rankings on search engine results pages. AI search tracking tools reveal how you appear in AI generated answers, citations, and recommendations across platforms that increasingly shape buying decisions before users ever visit your website.
Some estimates suggest chatbot-style search engines might drive one-third of all organic traffic for B2B sites within three years from now. Companies that understand this shift early will capture market share while competitors remain invisible in AI conversations.
This guide compares 16 best AI search tracking tools in 2025, with tips on how to stay visible in today’s search.
What Are AI Search Tracking Tools?
AI search tracking tools monitor how your brand, content, and competitors appear in responses generated by large language models (LLMs) and AI search engines. Unlike traditional rank tracking that focuses on blue links, these platforms analyze:
- Brand mentions: When AI tools directly recommend your product or service
- Citation tracking: How often your content sources AI-generated answers
- Sentiment analysis: Whether AI describes your brand positively, negatively, or neutrally
- Share of voice: Your mention frequency compared to competitors
- Content gaps: Questions where you should appear but don't
Think of it as Google Alerts, but for AI search results. These platforms usually track brand mentions (when AI directly recommends your product) and citations (when your content is used as a source).
The tools work by running targeted prompts across major AI platforms, ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, then analyzing the responses for your brand presence, competitor mentions, and optimization opportunities.
The 16 Best AI Search Tracking Tools for 2025
1. Atomic AGI
Atomic AGI is an AI-driven SEO analytics and attribution platform that brings together SEO analytics, conversion attribution, technical site health, and automation, while tracking both traditional Google search and emerging LLM and generative engines.
Key Features:
- AI Visibility Monitoring: Tracks traffic and behavior coming from generative engines (ChatGPT, Perplexity and others), so you can see which pages capture AI referrals.
- AI Optimization: Actionable diagnostics that tie intent, keywords and conversions to pages - helps prioritize fixes that move the needle.
- Content Analysis & Editor: NLP-driven content analysis and an editor to identify content gaps, cluster topics, and surface improvement opportunities for AI and search.
- AI Search Analytics & Attribution: Blends search/AI signals with conversion data (connects to GSC & GA4) so you can attribute revenue and growth to AI/search activities.
Pricing: Free tier available to start; paid plans scale from an affordable entry point ($10/mo Starter) up through team and enterprise tiers.
Best For: SEO teams, content ops, growth marketers, and agencies who want combined analytics + optimization in one platform without the enterprise-level sticker shock.
2. Profound
Profound, an AI visibility platform for marketing teams, recently secured $20 million in Series A funding. The company works to help brands like Indeed, MongoDB and Ramp understand, improve and measure how they appear in AI-powered search results.
Key Features:
- Tracks ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Copilot, and more
- Answer Engine Insights showing brand visibility, sentiment, and positioning
- Agent Analytics revealing how AI bots crawl and interpret websites
- Conversation Explorer surfacing trending topics in AI search
- Real-time search volume insights for AI platforms
Best For: Enterprise brands needing comprehensive AI visibility across multiple markets and languages. Since launching less than a year ago, Profound has attracted major high-growth and enterprise customers including Ramp, US Bank, Indeed, MongoDB, DocuSign, and Chime.
Pricing: Profound Lite starts at $99/month for startups. Full enterprise pricing is custom based.
3. Rankability AI Analyzer
Rankability's AI Analyzer lets you spot citations across ChatGPT, Perplexity, and Google AI Overviews, then fix gaps right inside the same platform. However, it’sl labeld as coming soon, with early access option.
Key Features:
- Integrated with Rankability's content optimization workflow
- Prompt-level testing across major AI engines
- Competitive citation comparison
- Content gap analysis with actionable recommendations
- Direct integration with keyword research tools
Best For: Agencies already using Rankability for content optimization who want AI visibility data in their existing workflow.
Pricing: Bundled within Rankability plans starting at $149/month for core tiers.
4. seoClarity ArcAI
ArcAI, launched June 2025, tracks where your content shows (and how accurately) across ChatGPT, Google AI, Perplexity, and more. Enterprise-only pricing. Perfect for big brands already on seoClarity.
Key Features:
- Deep integration with seoClarity's enterprise SEO platform
- Advanced content accuracy tracking across AI platforms
- Comprehensive workflow routing for large organizations
- Statistical sampling with high confidence intervals
Best For: Fortune 500 companies already using seoClarity who need enterprise-grade AI tracking with extensive customization.
Pricing: Contact for custom quotes.
5. AthenaHQ
Athena positions itself as a Generative Engine Optimization (GEO) platform to "win AI search," combining prompt tracking, brand monitoring, competitive benchmarks, and an Action Center to fix gaps.
Key Features:
- Tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, Grok
- Query Volume Estimation Model (QVEM) predicting prompt popularity
- Action Center with automated optimization recommendations
- Traffic analytics and ROI metrics
- Competitor impersonation alerts
Best For: Growth-stage SaaS and mid-market brands needing deeper analytics than entry tools but without enterprise complexity.
Pricing: Starter plans from $295+/month with custom enterprise pricing
6. Peec AI
Peec AI, the German startup building an AI search platform for marketing teams, has raised €7 million in funding just five months after the company was founded
Key Features:
- Multi-platform monitoring
- Share-of-voice analysis compared to competitors
- Sentiment tracking and brand positioning insights
- Exportable data for agencies and reporting
- Daily tracking with real-time updates
Best For: Marketing teams and SEO professionals focused on brand visibility and competitive positioning across AI search platforms.
Pricing: Entry tier €89/month, scaling up to €499+/month
7. Semrush AI SEO Toolkit
Semrush AI SEO Toolkit starts at $99/month per domain. It gives you a solid snapshot of how your brand shows up in AI responses, great for just getting started.
Key Features:
- Brand visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews
- Integration with existing SEO data and workflows
- Competitive benchmarking within familiar Semrush interface
- Technical AI readiness audits (llms.txt, internal linking)
- Traffic estimation from AI assistants
Best For: SEO teams already using Semrush who want to add AI search monitoring to their existing workflow without learning new platforms.
Pricing: $99/month per domain for the standalone AI Toolkit, with custom enterprise pricing for the full AIO platform.
8. SE Ranking AI Visibility Tracker
Conventional SEO tracking is becoming obsolete. Generative engine optimization (GEO) is the future, so pioneer it with our AI SEO visibility tool.
Key Features:
- Google AI Overviews and ChatGPT integration with existing rank tracking
- Brand mention monitoring with and without links
- Competitive visibility comparison over time
- Historical data for trend analysis
- Multi-platform support for Perplexity, Gemini
Best For: Current SE Ranking users wanting to add AI search tracking to their existing SEO monitoring workflow.
Pricing: Included in Pro and Business plans starting at $95/month with optional add-ons.
9. ZipTie
ZipTie is one of the simplest tools on this list, and that's exactly why it works. There's no bloat, no complex setup, and no sales process. You just plug in your brand and get visibility across ChatGPT, Perplexity, and Google's AI Overviews.
Key Features:
- Simple brand visibility checking
- Clean, intuitive dashboards
- Fast setup without sales process
- Basic tracking across major AI platforms
Best For: Early-stage teams or solo operators who want straightforward AI search visibility checking without complexity.
Pricing: Basic plan at $69/month for 500 AI search checks.
10. LLMrefs
LLMrefs bills itself as an AI keyword explorer & rank tracker for LLM search engines, built to show where your product/service appears (or doesn't) in AI answers and to surface quick-win opportunities via a proprietary LLMrefs Score (LS).
Key Features:
- Live keyword crawling across AI platforms
- Weekly trend reports and competitive benchmarking
- Foundational GEO guidance (Bing indexing, llms.txt, semantic slugs)
- Proprietary LLMrefs Score for optimization priorities
- Freemium tier available
Best For: Solo marketers, startups, and SMB SaaS teams wanting affordable AI visibility tracking with actionable basics.
Pricing: Pro plan at $79/month
11. Writesonic GEO
Writesonic GEO pioneers dedicated AI search optimization, functioning like "Ahrefs for AI platforms." It tracks brand mentions across ChatGPT, Google Gemini, and Claude, providing competitor benchmarking and sentiment analysis.
Key Features:
- Integrated with Writesonic's AI writing tools
- Cross-platform visibility tracking
- Competitor benchmarking and sentiment analysis
- Content optimization recommendations
- Combined tracking and content creation workflow
Best For: Teams already using Writesonic for content creation who want to add AI search tracking without switching platforms.
Pricing: AI Search Tracking features start from $199/month.
12. Otterly AI
Otterly AI specializes in automated brand monitoring across Google AI Overviews, ChatGPT, and Perplexity, with users reporting "up to 80%" time savings on manual checks.
Key Features:
- Automated brand monitoring with significant time savings
- Prompt tracking and link citation audits
- Brand Visibility Index KPIs
- Exportable reports for agency use
Best For: Marketing teams and agencies needing automated brand monitoring across AI platforms with strong user satisfaction ratings.
Pricing: Lite Plan $29/month for monitoring 15 prompts, with $489/month for 400 prompts
13. Keyword.com AI Tracker
Keyword.com, once known as Serpbook, has evolved far beyond being a traditional SERP tracker. While it's still excellent at tracking keyword rankings on Google and Bing, the real standout in 2025 is its robust LLM tracking suite.
Key Features:
- Bridges gap between traditional SEO and AI visibility tracking
- Detailed prompt-level analysis and sentiment tracking
- URL-specific citation tracking down to individual pages
- Flexible scheduling including hourly updates if needed
- Strong agency-focused features
Best For: Agencies wanting granular control over tracking frequency and detailed citation analysis.
Pricing: Based on keyword number and update frequency with custom enterprise option.
14. Surfer AI Tracker
Surfer's add-on shows how often ChatGPT, Perplexity, and Google AI snippets mention you.
Key Features:
- Integration with Surfer's content optimization tools
- Weekly tracking updates (configurable frequency)
- Multi-platform mention tracking
- Content gap analysis within Surfer workflow
Best For: Current Surfer users who want to add AI search tracking to their existing contentoptimization process.
Pricing: $95-$495/month as add-on to existing Surfer subscription.
15. Nightwatch LLM Tracking
Nightwatch now flags when your pages appear in Google AI Overviews and other LLM answers, right next to regular SERP ranks. Included in Nightwatch tiers.
Key Features:
- AI tracking integrated with traditional rank tracking
- Google AI Overviews focus with expanding LLM coverage
- Side-by-side comparison with traditional rankings
- Good baseline coverage for existing users
Best For: Current Nightwatch users wanting basic AI search tracking alongside traditional SEO monitoring.
Pricing: Pricing based on number of daily tracked keywords. Starting at $39/month for 250 keywords.
16. BrandLight
BrandLight is an AI visibility optimization platform. Besides the website looking so peaceful and human, the cool thing about this platform is that it has a built-in AI content optimization tool.
Key Features:
- AI visibility optimization with built-in content tools
- Fresh platform with significant funding backing
- Integrated optimization workflow
- Early-stage platform with evolving features
Best For: Early adopters wanting to try a well-funded new platform with integrated optimization features.
Pricing: Enterprise pricing.
Implementation Best Practices
30-60-90 Day Implementation Roadmap
Days 1-30: Foundation and Assessment
- Audit current AI search mentions using free tools
- Identify 3-5 core competitors for benchmarking
- Select and configure chosen tracking platform
- Set up monitoring for 10-15 high-impact prompts related to your core products/services
- Establish baseline metrics for visibility, sentiment, and share of voice
Days 31-60: Optimization and Expansion
- Analyze initial data to identify content gaps and opportunities
- Create 3-5 pieces of AI-optimized content targeting questions where competitors dominate
- Expand tracking to 25-30 prompts covering different funnel stages
- Implement schema markup and structured data recommendations from your tool
- Begin competitive analysis to understand successful content patterns
Days 61-90: Scale and Automation
- Set up automated alerts for significant visibility changes or competitor movements
- Develop content calendar based on trending AI search topics
- Train team members on platform usage and data interpretation
- Create executive reporting dashboards highlighting ROI and competitive positioning
- Plan budget allocation for next quarter based on performance data
Key Performance Indicators to Track
Visibility Metrics:
- Mention frequency across different AI platforms
- Share of voice compared to competitors
- Citation source attribution
Quality Metrics:
- Sentiment analysis of brand mentions
- Accuracy of AI-generated information about your brand
- Context quality (product recommendations vs. passing mentions)
Competitive Intelligence:
- Competitor mention frequency and positioning
- Topics where competitors dominate
- Content gaps your competitors haven't filled
Conclusion
The shift from traditional search to AI-powered discovery represents the biggest change in online visibility since Google's early dominance. Companies that adapt their tracking and optimization strategies now will capture market share while competitors remain invisible in AI conversations.
The brands winning in AI search aren't necessarily the biggest or best-funded. They're the ones tracking their visibility, understanding the gaps, and optimizing their content for how AI systems discover and recommend solutions.
Put another way, GEO is the competition to get into the model's mind. In a world where AI is the front door to commerce and discovery, the question for marketers is: Will the model remember you?
The time to answer that question is now. Start with Atomic today!
