Who are we ?
Atomic is a software company headquartered in London. A team of people that cares about data and new ways to utilize it, building Search Intelligence that makes the everyday lives of marketing teams easier and their results more probable.
We're data scientists, engineers, search experts, and marketing specialists who understand the challenges of modern SEO from both technical and business perspectives. Our team has worked with companies across industries and scales, witnessing firsthand how the right approach to search influences business growth.
Atomic turns scattered data into a strategic asset.
Complex tools slow teams down. We do just the opposite.
Understanding marketing shouldn’t be reserved only for analysts.
The reason behind.
The number of daily searches people make has been exponentially increasing since the beginning of the 2000s. From millions of queries to over 25 billion daily searches today making SEO unavoidable marketing channel for businesses.
This exponential growth represents both an opportunity and a challenge. As search becomes more complex, with AI search, voice queries, featured snippets, and evolving result formats, traditional approaches to SEO struggle to keep up. Yet, the organizations with the ability to adapt gain undeniable competitive advantages.
SEO's predictability and the ability to compound over time without increasing marketing costs make it one of the very few strategies that remain capital-efficient at scale and, therefore, reportedly, one of the best marketing investment assets for companies.
Unlike paid advertising which stops generating returns when spending ceases, effective organic search presence builds equity in your digital footprint. This compounding effect creates an increasingly valuable asset that continues working for your business 24/7, reducing customer acquisition costs over time while expanding reach.
Searches per day in 2025
Of all website traffic comes from organic search
Higher conversion rate for organic vs. paid traffic
Hypothesis 0
Search engines now incorporate sophisticated analysis, natural language understanding, and user intent recognition at unprecedented levels. The algorithms evaluating content have evolved dramatically, yet most SEO tools still operate on outdated principles.
Algorithm changes per year
Of searches are zero-click
Monthly major updates
to search engines
Atomic was built to bridge this gap - creating software that matches the comprehensiveness of modern search while remaining accessible to marketing teams.
This was Atomic's H0. Here are the rest of the hypotheses we built this platform on.
Hypothesis 1
Legacy data tools require custom setup from domain experts - months to get any bits of value from them. More hires, more complexity. We believe business intelligence should be openly accessible & fast-to-value.
Our platform eliminates the need for specialized technical knowledge to extract meaningful insights. With Atomic, you can connect your search data sources and start receiving actionable intelligence within minutes, not months. Through intuitive dashboards and systematic analysis, we transform raw data into clear directives that drive decision-making at every level of your organization.
Average
setup time
Reduction in data
processing time
Saved monthly per
marketing team
Hypothesis 2
We believe SEO software should be able to maximize the value of outputs per employee and automate repetitive tasks, therefore increasing the company's process efficiency, not headcount dependency.
Atomic's advanced capabilities handle time-consuming processes like technical audits, rank tracking, content analysis, and competitive monitoring. Tasks that would typically require multiple specialized roles can now be managed by smaller, more agile teams. Our platform continuously learns from your data, becoming more effective over time and further reducing the manual workload for your team.
Team members can replace
what used to take 8
Reduction in repetitive
manual tasks
Hypothesis 3
Marketing metrics such as search volume and keyword difficulty are just vanity metrics without understanding intent levels. Most SEO tools are showing only SEO data, without attributing conversions, iteratively keeping the understanding of intent incomplete and/or requiring added work to get it
Atomic integrates conversion data directly with search performance metrics, revealing which keywords and content actually drive business outcomes, not just traffic. Our intent analysis goes beyond traditional metrics to identify patterns in user behavior, helping you understand exactly where in the customer journey your search presence matters most. This connection between search activity and business results eliminates the guesswork from SEO strategy.
Of search intent
identified and tracked
Higher conversion rates
with intent optimization
Of search traffic has
mixed or changing intent
Hypothesis 4
One of the common problems of analytics tools is showing too much of everything, creating clutter in the everyday operations of marketing teams. This makes the workflow unproductive, which is the opposite of what these software should do.
Our platform uses sophisticated methodologies to filter signals from noise, presenting only the insights that warrant action. Rather than overwhelming you with endless metrics, Atomic highlights meaningful patterns, anomalies, and opportunities that deserve attention. This focused approach saves countless hours otherwise spent sorting through data, enabling your team to move directly from insight to implementation.
Of SEO data collected is
never used
Improved decisions through signals vs noise
Weekly time saved on
report analysis
