"Honestly, the best analytics tool I've used in the past 11 years of doing SEO."

Austin Heaton, Head of Content @ Rise

The results, in their words

"Honestly, the best analytics tool I've used in the past 11 years of doing SEO."

Austin Heaton, Head of Content @ Rise

The challenge

Rise's audience increasingly discovers and evaluates fintech tools through AI search engines like ChatGPT, Perplexity, and Gemini — not just Google. Rise had no visibility into how these engines described the brand, which prompts surfaced them, or which pages LLMs were actually citing. Traditional analytics tools showed none of this traffic.

The solution

Rise implemented Atomic to:

Track AI search visibility across ChatGPT, Gemini, Claude, Perplexity, Copilot, and other major LLMs alongside Google performance

Monitor brand sentiment and citations inside AI-generated answers, tied back to source

Deploy Atomic's agents to continuously surface SEO/GEO opportunities without adding headcount

Connect AI search data to attribution, linking AI-driven visits to real conversions

The results

+121% growth in AI search traffic

Almost 6,000 clicks from AI search engines in the past 12 months

Full visibility into previously invisible LLM-driven traffic